About

    Senior marketing, built for established Australian businesses.

    Linkai Digital helps established Australian businesses find new clients, keep the ones they have, and do more without growing the team. Senior strategy, with AI and automation doing the heavy lifting behind it. No fluff, no bloated retainers, no agency runaround.

    The people behind Linkai

    You work directly with the people who do the work — not an account manager two steps removed.

    Katrina Curll

    Katrina Curll

    Co-founder

    Over 20 years in marketing, including seven years as a Vice President at Forrester. Earlier roles at Canon and Fuji Xerox, and agency-side work at George P. Johnson on major accounts including IBM. An economist by training, Katrina thinks in numbers, not vanity metrics — and for most of her career she was the one who had to deliver what the strategists and salespeople promised, so she knows what genuinely moves pipeline.

    Sara Lemos

    Sara Lemos

    Co-founder

    Focused on digital strategy and delivery, with more than 10 years in AI automation and performance marketing — and agency-side experience on major accounts including Qantas and Microsoft. She turns strategy into results you can see in the pipeline.

    How we work

    • Strategy first, AI second. We lead with the strategy and use AI and automation to deliver it efficiently — not the other way around.
    • The right tools, not the shiniest. We use what genuinely works for your business, and we'll tell you when you don't need something.
    • Alongside your team, not over the top of it. We complement your in-house people; we don't replace them.
    • We stay involved. Whether it's an audit, a plan or a full build, we don't hand it over and disappear — we stay close and keep refining it.
    • Measured in pipeline, not vanity metrics. The point is more of the right clients, not bigger numbers on a dashboard.

    Who we help

    Linkai is built for established Australian businesses that win most of their work on referrals and tenders — and know their marketing should be doing more. If you're a larger, established firm that's grown on reputation and delivery but under-invested in digital, that's exactly who we're built for. We're not the right fit for local-service businesses or one-person startups.

    The best place to start is a quick conversation about where you want to move the needle.