A former Forrester VP — leading your marketing, part-time.

Some established firms have no marketing leader; others have a capable marketing manager and a solid brand. Either way, the piece usually missing is the senior commercial layer — someone owning the strategy and turning marketing into measurable pipeline. That is the gap a fractional CMO fills, working alongside your team, not over it.

Most fractional CMOs call themselves "experienced" or "senior." Katrina's experience is specific and verifiable. She spent seven years at Forrester — first as Marketing Director, then as Vice President — leading marketing across Asia Pacific, owning regional pipeline, building the team, running C-suite events and analyst programs, and reporting commercial impact to the board. Earlier, she ran the global IBM account at George P. Johnson across seven regions, and held senior marketing roles at Pegasystems, Brennan IT, Canon and Fuji Xerox. An economist by training, she reads a business quickly and makes decisions that move the number. You are not briefing someone on how to operate at a senior level — she has already been in the room.

This is the difference between leadership and advice. As your fractional CMO, Katrina owns the strategy and the commercial outcome — and Linkai's team handles the delivery, alongside your own people and any partners. You get the leadership AND the hands, accountable to one person. Not a monthly retainer of calls and homework that leaves you to do the work — the work actually gets done.

Established Australian businesses — typically $2M–$20M-plus in revenue — that have marketing activity but no senior leader owning it, where sales and marketing are not aligned, or who want the foundations built before committing to a full-time hire.

You will always know what you are paying for and what you got — work shipped, outcomes you can see, and everything stays with you: strategy, documentation, supplier relationships, team capability. No vague monthly fee for "strategy" that never turns into anything. No lock-in beyond the initial term.

Typically around a day a week, scaling up by arrangement. A contract rate is higher per day than a salaried equivalent — that is true of any contractor, and it is the point. You do not pay superannuation, paid leave, sick days, equipment, payroll tax or a 15–20% recruiter fee, and you are not carrying a full-time salary for a role that does not need five days a week. You get VP-level marketing leadership only when you need it — at a fraction of the all-in cost of a $225,000 full-time hire, with none of the hiring risk. Minimum three months for the audit, strategy and launch phases, then month to month. Every engagement is scoped to you.

Not ready for ongoing leadership? Start with a single fixed-scope project or a one-off audit — see our Pricing page.

Book a discovery call

A 30-minute strategy session to talk through where your marketing stands and whether a fractional CMO arrangement makes sense. If there is a better fit, she will say so.